ABOUT
BRAND
Heather is female accessory brand selling items that bring happiness and cannot be easily forgotten once seen. They decorate every outfit, adding the finishing touch to your day-to-day look. Each of our products are one-of-a-kind, made with love to be a travel companion in your daily journey, wherever you go.
In addition, they provide assistance and convenience for your creations outside your home.
BRAND STORY
We were inspired by the idea of people going to various places while doing something they enjoy rather than spending time on their phones.
However when carrying out these small hobbies outside, they tend to face difficulties including forgetting items, poor organisation of materials, proneness to dropping stuff etc. Thus, we wanted to elevate their experience by providing them with something that can help increase productivity and smoothness of what they are doing.
Our logo
Our name “Heather”, is the combination of the abbreviation of “Happily Ever After” + “Her”. As the name goes, happily ever after simply means that we hope that our products continues its life purpose after purchase and becomes an inspiring essential, creating memories throughout life together with her, representing each of our female consumers. The Plus + sign in between both words, forming letter T, represents the special connection our brand has with our customers.
Our colour palette
Colourful pastels that lightens one’s mood, bringing delight and spring to life, representing diversity in individualism. Inspired by retro toys and vintage illustrations, reimagined in the present, they remind one of their childhood spent doing activities without the internet, building a sense of reminiscence and affection.
MOODBOARD
MERCHANDISE BOARD
USP
Accessories that are multifunctional and modular, allowing consumers to customise the product handily to their needs. Its versatility provides convenience, such as organisation and storage, specifically to creative hobbies which often requires materials and tools, improving the experience of consumers’ unique individual interests.
This allows our consumers to create anywhere with the same ease at home, encouraging them to engage in a vibrant lifestyle without the constant phone usage in their lives today, hence elevating daily moments into memories with the joy of compact creative recreational activities.
These unique accessories are not only useful for creative hobbies, but also functions as an upgraded accessory for daily lives, capable of carrying necessities such as cards, chargers, makeup etc. in a more organised manner, resulting in consumers requiring only our accessory for the day.
Our mission
Heather aims to bring convenience and delight through our products,
aiding our consumers to feel inspired by the visually aesthetic designs, to create something that is even more beautiful, anywhere, anytime. We aim to create products that will stick together with our consumers for a long time, and be part of their creative adventure.
We also hope to spark creativity in our consumers to help them relax their minds and wander from the fast paced life in our society today.
Our values
Flexibility , Identity , Empathy
• Innovative product design and use, allowing each individual to seamlessly continue their crafts outside from home, while being able to use them for various purposes in their everyday lives.
• Acknowledging our consumers’ creative needs by creating companions that caters specially to them—increasing customer satisfaction and engagement to our brand.
• One-of-a-kind products, making every design unique to each customer—gives a sense of exclusivity and ownership, increasing the product’s sentimental value.