WEATHER: The natural phenomenon that occurs constantly, often overlooked until discomfort and inconvenience arises from unexpected changes.
At OIKOS, we provide protection from the unavoidable environment, along with comfort.
Through an experimental blend of casual and outdoor wear, we create new stylish garments that adapts seamlessly to the varying weather and temperatures, fit for both recreation
and everyday life.
CONCEPT
BRAND STORY
We offer balance between functionality and fashion, with its versatility centred around different weathers for comfort and convenience.
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We redefine outdoor activewear, taking its functional silhouettes and performance fabrics and incorporating with an unconventional style, eliminating the perception that practical equals basic.
LOGO
Oikos : The Greek word for home.
Inspired by resilience of rocks that withstand the scorching sun, downpours, and strong winds, OIKOS suggests a sense of security, providing comfort and protection from the weather.
The swirl suggests the blend between outdoor apparels with daily wear, creating reliable and durable apparels and products for different weathers, while illustrating our creative approach that takes a fresh direction from the ordinary.
Ladi-Dense;
Its indicates our unconventional perspective and design.
COLOUR PALETTE
Neutral and muted cool tones, inspired by rocks,
evoking a peaceful and serene mood.
They mirror our aim to offer a sense of protection and comfort in any environment—neither too warm nor too cold, but perfectly balanced.
MOODBOARD
MERCHANDISE BOARD
UNIQUE SELLING PROPOSITION
REIMAGINED OUTDOOR WEAR
As a brand dedicated to provide comfort and function to daily life in any weather, OIKOS distinguishes ourselves through fashionable outdoor wear, while marketing like other casual mass brands.
We take an experimental approach that reimagines ordinary elements from a fresh perspective, inspiring every aspect of our design as we transform familiar forms into elevated designs that blends comfort, functionality and style. Each piece not only counters the weather, but encourages individual expression, and are versatile enough to be worn for a variety of activities daily or outdoors without compromising on aesthetic appeal.
VALUES
Our brand prioritises functionality in design, materials, and purpose for everyday life, to provide comfort across different weather conditions, and ensure convenience by minimising disruptions caused by weather changes while catering for different purposes through unique designs from our innovative blend of casual and outdoor wear.
We also emphasise on style, as we offer a stylish choice for functional outdoor wear that effortlessly double as casual everyday outfits.
MISSION
To bring comfort, convenience and style to daily life, while also offering functional designs suited for a variety of activities regardless of the weather environment.
We empower our fashionable customers with a unique identity through our fusion of casual and outdoor styles, and various pieces that can be worn differently each time.
With our versatile everyday wear, we cater to diverse women with unique lifestyles.
VISION
To expand our design perspective to cater to more weathers and activities, creating a global community that values style with function in their outfits.
The diversity of lifestyles suitable with our apparels can also be further highlighted through our future campaigns.
BRAND ARCHETYPE
THE EXPLORER
Explore a new realm in fashion, where OIKOS introduces a new style of clothes by transforming ordinary outdoor wear to unconventional outfit pieces wearable everywhere, encouraging consumers to step out of the norm.
With our modular designs, consumers are empowered with the freedom to express their individuality and creativity. Additionally, they are versatile, seamlessly fitting into any wardrobe.
UNCONVENTIONAL, INNOVATIVE, SELF EXPRESSION
THE CAREGIVER
OIKOS offer a space that encourages bonds, giving a sense of comfort and connection to women with vibrant lifestyles.
We empathise with our consumer’s need, and protect them from the weather.
CONNECTION, AFFINITY
PERSONALITY
CALM
ADVENTUROUS
EMPATHETIC
OIKOS embraces an of adventurous spirit, redefining fashion through experimental designs that seamlessly mixes style and function, catering to the various lifestyles of our consumers.
At the same time, our brand a sense of tranquillity, expressed in our muted colour palette and thoughtfully crafted pieces that offer comfort across different weathers.
BRAND POSITIONING
OIKOS targets the mass market, appealing a wide and diverse audience that prioritises comfort, utility and style in their everyday wear. Our essential garments and accessories are designed to suit different weather conditions and provide flexibility during unforeseen changes, ensuring our consumers are always prepared and comfortable.
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With fresh, original designs, our pieces elevates casual daily outfits, while remaining practical for various activities. Their versatility also allow consumers to effortlessly personalise their looks accordingly to the occasion. Hence, our product designs are multi purpose and flexible, catering to a broad audience with different lifestyles.
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Our products are reasonably priced from $35 to $145, reflecting the quality, functionality, and unique design of our products, as we provide adaptable essentials that creates elevated looks. Thus, we ensure that style and comfort are accessible to the wide audience, without compromising on affordability.