INTRODUCTION
To launch a new collection with a fresh concept that appeals and resonates with Gen Zs and TRT's current consumers.

MOODBOARD

MERCHANDISEBOARD
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COLOUR PALETTE
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The range of cool toned dusty pastels such as lilac, along with the basic monochrome shades, offers a wide selection for the diverse consumer market to express themselves.
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Having a variety of colours associates the collection to youth and energy, reflecting the lively playful spirit of Gen Zs. These muted pastel shades that are pleasing to the eyes also convey a sense of calm and peace, reflecting our concept's mood.
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​A sense of simplicity is also expressed through this palette, corresponding to TRT’s brand value and its minimalist style.
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Monochrome shades play a crucial role in the versatility of the collection together with the pastel colours.